The Business Side of Entertaining


Entertaining is one of the best ways to attract customers and grow your business. However, it is essential that you understand the industry’s business side to avoid common mistakes.

The familiar forms of entertainment have demonstrated a seemingly unlimited potential for remix across different media. For example, the story of Scheherazade – a character in the Persian professional storytelling tradition and an example of narrative entertainment – inspired composers Rimsky-Korsakov, Ravel and Szymanowski to create orchestral works; director Pasolini made a film adaptation; and the tale has been adapted into innovative video games.